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Found 2 from your keywords: author="Kardes, Frank R."
cover
Handbook of consumer psychology
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Kardes, Frank R.Haugtvedt, Curtis P.Herr, Paul

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to …

Edition
-
ISBN/ISSN
9780805856033
Collation
xvi, 1273 p. : ill. ; 27 cm.
Series Title
Marketing and consumer psychology series
Call Number
658.834 2 KAR h
cover
Consumer behavior
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Kardes, Frank R.Cronley, Maria L.Cline, Thomas W. (Thomas Warren)

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and societ…

Edition
-
ISBN/ISSN
9780538745406
Collation
xx, 421 p. : ill. ; 27 cm.
Series Title
-
Call Number
658.834 2 KAR c