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PR 2.0: new media, new tools, new audiences

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PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.

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Detail Information

Series Title

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Call Number

659.2 BRE p

Publisher

Upper Saddle River, N.J. : FT Press., 2008

Collation

xx, 284 p. ; 24 cm.

Language

English

ISBN/ISSN

9780321510075

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Mass media and business
Public relations

Specific Detail Info

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Statement of Responsibility

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