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PR 2.0: new media, new tools, new audiences

PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.

Statement of Responsibility
Author(s) Breakenridge, Deirdre. - Personal Name
Edition
Call Number 659.2 BRE p
Subject(s) Mass media and business
Public relations
Language English
Publisher FT Press
Publishing Year 2008
Specific Detail Info
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