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Mass communication theory: foundations, ferment, and future

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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.

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Detail Information

Series Title

Cengage series in mass communication and journalism

Call Number

[KOM-LIB-222]

Publisher

ctu : Cengage Learning., 2015

Collation

xxi, 408 pages ; 24 cm.

Language

English

ISBN/ISSN

9781285052076

Classification

P90 .B285 2015

Content Type

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Media Type

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Carrier Type

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Edition

7th ed

Subject(s)

Mass Media

Specific Detail Info

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Statement of Responsibility

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