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Found 2 from your keywords: author="Davis, Dennis K."
cover
Mass communication theory: foundations, ferment, and future
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Baran, Stanley J.Davis, Dennis K.

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing…

Edition
6th ed.
ISBN/ISSN
9780495898870
Collation
xxiv, 392 p. : ill. ; 24 cm.
Series Title
-
Call Number
[KOM-LIB-131]
Availability1
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cover
Mass communication theory: foundations, ferment, and future
Comment Share
Baran, Stanley J.Davis, Dennis K.

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future.

Edition
7th ed
ISBN/ISSN
9781285052076
Collation
xxi, 408 pages ; 24 cm.
Series Title
Cengage series in mass communication and journalism
Call Number
[KOM-LIB-222]
Availability1
Add to basket
MARC DownloadCite
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