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Book's Detail
Corporate communication

Shows readers the importance of creating a coordinated corporate communication system. This book describes how organizations benefit from important strategies and tools to stay ahead of the competition.

Statement of Responsibility
Author(s) Argenti, Paul A. - Personal Name
Edition 6th ed
Call Number [KOM-LIB-190]
Subject(s) Communication in organizations
Communication in management
Language English
Publisher McGraw Hill
Publishing Year 2013
Specific Detail Info
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