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Found 3 from your keywords: author="Argenti, Paul A."
cover
Digital strategies for powerful corporate communications
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Argenti, Paul A.

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hiera…

Edition
-
ISBN/ISSN
9780071606028
Collation
xi, 288 p. : ill. ; 24 cm.
Series Title
-
Call Number
[KOM-LIB-84]
cover
Corporate communication 8th.ed
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Argenti, Paul A.

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…

Edition
8th Ed.
ISBN/ISSN
9781265092252
Collation
-
Series Title
-
Call Number
658.45 ARG c
cover
Corporate communication
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Argenti, Paul A.

Shows readers the importance of creating a coordinated corporate communication system. This book describes how organizations benefit from important strategies and tools to stay ahead of the competition.

Edition
6th ed
ISBN/ISSN
9780071326155
Collation
xx, 307 pages : illustrations ; 24 cm
Series Title
-
Call Number
[KOM-LIB-190]