Bahan Pustaka Digital Universitas Bakrie
Book's Detail
| Consumer behaviour: a European outlook | |
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This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches. |
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| Statement of Responsibility | |
| Author(s) | Schiffman, Leon G. - Personal Name Kanuk, Leslie Lazar. - Personal Name Hansen, HaĚŠvard. - Personal Name |
| Edition | 2nd ed. |
| Call Number | [KOM-LIB-172] |
| Subject(s) | Consumer behavior -- Europe Motivation research (Marketing) -- Europe |
| Language | English |
| Publisher | Pearson Financial Times/Prentice Hall |
| Publishing Year | 2012 |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |