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Found 1 from your keywords: author="Kanuk, Leslie Lazar."
cover
Consumer behaviour: a European outlook
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Schiffman, Leon G.Kanuk, Leslie Lazar.Hansen, HaĚŠvard.

This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.

Edition
2nd ed.
ISBN/ISSN
9780273736950
Collation
xix, 460 p. : ill. (chiefly col.) ; 27 cm.
Series Title
-
Call Number
[KOM-LIB-172]