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Book's Detail
Understanding Consumers of Food Products

Presents an analysis of the key drivers of consumer food choices. This book examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. It discusses public health and methods to change consumers' preferences for unhealthy foods

Statement of Responsibility
Author(s) Lynn Frewer - Personal Name
Hans van Trijp - Personal Name
Edition
Call Number [ITP-LIB-306]
Subject(s) Consumer Behavior
Food preferences
Food habits
Language English
Publisher CRC ; Cambridge : Woodhead
Publishing Year 2007
Specific Detail Info
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