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Found 1 from your keywords: author="Hans van Trijp"
cover
Understanding Consumers of Food Products
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Lynn FrewerHans van Trijp

Presents an analysis of the key drivers of consumer food choices. This book examines the role of consumers' attitudes towards quality and marketing, and covers cultural and individual differences in food choice. It discusses public health and methods to change consumers' preferences for unhealthy foods

Edition
-
ISBN/ISSN
9780849391446
Collation
xxiv, 671 p. : ill. ; 24 cm.
Series Title
Woodhead Publishing in food science, technology, and nutrition.
Call Number
[ITP-LIB-306]