Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in ne…
Strives to present in a logical manner the theoretical background needed for developing and explaining design requirements. Beginning with coverage of background material, including references to pertinent research, the development of specific formulas used in the AISC Specifications is followed by a generous number of design examples explaining in detail the process of selecting minimum weight…
In AUDIO IN MEDIA, Tenth Edition, Stanley Alten -- internationally recognized as a scholar and expert in the area of audio production -- continues to provide students with an introduction to the basic techniques and principles necessary for audio production in today's media. The clear, current illustrations and photos and student-friendly writing in Alten's market-leading text have helped profe…
James Ambrose ; based on the work of the late Harry Parker.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For core courses in auditing. An integrated, up-to-date approach to auditing and assurance services Comprehensive and up-to-date, including discussion of new standards, codes, and concepts…
Content notes What is corporate finance? -- Setting the stage -- Accounting statements and cash flows -- Common-size, common-base year, and ratio analysis -- Present and future value -- Compounding and interest rate conversion : when what you've got isn't what you need -- Payment composition and amortization schedules -- Valuing bonds -- Valuing stocks -- Valuing projects : the capital-budge…
Designed for the reader with little or no accounting or business experience, "Financial Statements Demystified" explains in a clear, easy-to-understand way how to read a financial statement and use it effectively in making investment decisions
The ability to understand and analyze financial statements is important to effective decision making by investors, creditors, analysts, consultants and managers. Financial Statement Analysis equips students with the necessary skills to succeed in the increasingly competitive business environment
Trust the book that has already helped hundreds of thousands of students like you understand the importance of managerial finance theory and the practical impact these principles have on business today. This leading ESSENTIALS OF MANAGERIAL FINANCE, 14e offers a well-written, understandable, complete introduction that equips you with the basic financial management tools you need for business su…
When the three of us decided to write a book, we were united by one strongly held principle: Corporate finance should be developed in terms of a few integrated, powerful ideas. We believed that the subject was all too often presented as a collection of loosely related topics, unified primarily by virtue of being bound together in one book, and we thought there must be a better way. One thing we…