Share this: the social media handbook for PR professionals

Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that …

Strategic marketing : concepts and cases

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…

Social media strategy: marketing, advertising, and public relations in the co…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students

Intermediate Accounting IFRS Edition

This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accounting. By presenting IFRS in light of current accounting practice, this book helps students gain pract…

Leadership : no more heroes

Edition

3rd Ed

ISBN/ISSN

9783030604363

Collation

1 volume : illustrations (black and white) ; 24 cm

Series Title

-

Call Number

658.4092 PEN l

Accounting theory

AUTHORS Jayne Godfrey, Monash University Allan Hodgson, University of Amsterdam Scott Holmes, University of Newcastle Ann Tarca, University of Western Australia DESCRIPTION Accounting Theory 6e is the new edition of this widely respected accounting theory textbook.

Financial management: principles and applications

Part 1: Introduction to Financial Management 1. Getting Started-Principles of Finance 2. Firms and the Financial Markets 3. Understanding Financial Statements 4. Financial Analysis-Sizing Up Firm Performance Part 2: Valuation of Financial Assets 5. The Time Value of Money-The Basics 6. The Time Value of Money-Annuities and Other Topics 7. An Introduction to Risk and Return-History of Financial …

Principles of geotechnical engineering

Provide a valuable overview of soil properties and mechanics together with coverage of field practices and basic engineering procedures with Das and Sobhan, PRINCIPLES OF GEOTECHNICAL ENGINEERING, SI EDITION, 9E. This market-leading introduction to geotechnical engineering is ideal for the foundational course taken by most civil engineering students. This book provides the important background …

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobi…

David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…

The global brand: how to create and develop lasting brand value in the world …

The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP,…