Part 1: Introduction to Financial Management 1. Getting Started-Principles of Finance 2. Firms and the Financial Markets 3. Understanding Financial Statements 4. Financial Analysis-Sizing Up Firm Performance Part 2: Valuation of Financial Assets 5. The Time Value of Money-The Basics 6. The Time Value of Money-Annuities and Other Topics 7. An Introduction to Risk and Return-History of Financial …
Provide a valuable overview of soil properties and mechanics together with coverage of field practices and basic engineering procedures with Das and Sobhan, PRINCIPLES OF GEOTECHNICAL ENGINEERING, SI EDITION, 9E. This market-leading introduction to geotechnical engineering is ideal for the foundational course taken by most civil engineering students. This book provides the important background …
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…
The Global Brand examines the challenges facing international brands and identifies the best practices that will help aspiring global brands become successful on the world stage." "Using research from the 2008 BrandZ Top 100 Most Valuable Brands ranking, case studies, and interviews with the architects of some of today's most successful global brands including Nestle, Jack Daniels, YouTube, HP,…
The central focus of this book is how organizations deliver service and the operational decisions that managers face in managing resources and delivering service to their customers.
This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. With a particular focus on Human Resource Management (HRM), the authors analyse the socio-cultural transformation of traditional practices and methodologies that are ocurring in the workforce. Digital HR presents deta…
In his landmark book, "The ROI of Human Capital", Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company's bottom line. "The New HR Analytics" is another such quantum leap, revealing how to predict the value of future human capital investments. Using Fitz-enz's proprietary analytic model, readers learn how to measure and evalua…