Knowledge management: learning from knowledge engineering

Knowledge Management (KM) is strongly rooted in the discipline of Knowledge Engineering (KE), which in turn grew partly out of the artificial intelligence field. Despite their close relationship, however, many KM specialists have failed to fully recognize the synergy or acknowledge the power that KE methodologies, techniques, and tools hold for enhancing the state of the art in Knowledge Manage…

Industrial waste treatment handbook

Industrial Waste Treatment Handbook provides the most reliable methodology for identifying which waste types are produced from particular industrial processes and how they can be treated. There is a thorough explanation of the fundamental mechanisms by which pollutants become dissolved or become suspended in water or air. Building on this knowledge, the reader will learn how different treatment…

Principles of environmental engineering & science

Edition

4th ed.

ISBN/ISSN

9781259893544

Collation

xvi, 896 pages : illustrations (chiefly color), ma

Series Title

-

Call Number

628 DAV p

Basics of nonprofit publicity : winning strategies for news releases, press c…

Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

The new PR toolkit: strategies for successful media relations

Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today's most creative public relations work.

Video processing and communications

Provides a good balance between theoretical concepts and practical solutions in digital video processing and communications, with the formulation of certain problems such as motion estimation, sampling, and basic coding theory. This book is useful for graduate level courses in digital video processing and communications.

Introduction to business

Edition

-

ISBN/ISSN

9780078747687

Collation

xlii, 726 pages : color illustrations ; 29 cm

Series Title

-

Call Number

650 BRO i

The new rules of marketing & PR: how to use content marketing, podcasting, so…

The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike…

Customer relationship management : how to turn a good business into a great one!

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria.

Customer relationship management: concepts and technologies

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally i…