Services marketing: integrating customer focus across the firm

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emp…

Civil Engineering Materials for Transportation Infrastructure

his book aims to introduce the knowledge, tests, and designs of materials in civil engineering. The scope of this book includes the fundamental mechanical and physical properties of materials; properties, tests, and gradation designs of aggregates; production, composition, hydration, properties, and tests of lime and cement; composition, tests, and design of cement concrete; mechanisms, propert…

Organizational Behavior, Global Edition

Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and have been translated into 20 languages: because of a commi…

Social selling: techniques to influence buyers and changemakers

Learn how to adopt a clear strategy for social selling and discover how to engage and develop relationships through social media, so you can start selling stronger and smarter.

Social media management : using social media as a business instrument

This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business …

The effective executive

Specific examples of business successes and failures serve to illustrate the essential practices of effective administration

Marketing communications

How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury's gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully? In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well …

Ilmu Teknologi Pangan

Edition

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ISBN/ISSN

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Collation

199 hal ;ilus ; 27 cm

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Call Number

664 MUN i

Start with why: how great leaders inspire everyone to take action

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. I…

Internal communications: a manual for practitioners

Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-…