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This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns

Operations and Supply Chain Management

Gain a clear understanding of the fundamental concepts and applications behind operations and supply chain management with the reader-friendly approach in Collier/Evans' popular Operations and Supply Chain Management. The authors present detailed, solved problems throughout this edition to illustrate key formulas and computations as you learn to complete both manual and digital calculations usi…

Advanced financial accounting

The Thirteenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. Every day, the business press carries stories about merger and acquisition mania, the complexities of modern business entities, new organizational structures for conducting b…

The emergent organization: communication as its site and surface

This volume explores communication in organizations and advances the theory that an organization is both a pragmatic and cognitive construction. It is written for scholars in organizational communication, org studies, management, and related fields.

Routledge handbook of strategic communication

The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, phi…

Digital Marketing : Strategy, Implementation and Practice

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals

Public relations : strategies and tactics

Edition

-

ISBN/ISSN

9781292056586

Collation

624 pages : color illustrations ; 26 cm

Series Title

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Call Number

659.2 WIL p

A handbook of corporate communication and strategic public relations: pure an…

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge…

Corporate public affairs: interacting with interest groups, media, and govern…

Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions

Sage handbook of international corporate and public affairs

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