Alternative sweeteners

The fourth edition of Alternative Sweeteners follows the same formula as the previous three books by discussing each sweetener in terms its characteristics. Qualities covered include means of production, physical characteristics, utility, and relative sweetness (compared to sucrose). Technical qualities covered include admixture potential, application, availability, shelf life, transport, metab…

Services marketing: people, technology, strategy

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on…

Strategic management : concepts and cases : a competative advantage approach

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate and graduate courses in strategic management. This package includes MyLab. A practical, skills-oriented approach to strategic management In today's economy, gaining and susta…

Cases in public relations management: the rise of social media and activism

Developed for advanced students in public relations, 'Cases in Public Relations Management' uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available t…

Supply chain logistics management

Table of Contents1) 21st Century Supply Chains2) Supply Chain Information Technology3) Logistics4) Customer Accommodation5) Integrated Operations Planning6) Procurement and Manufacturing7) Inventory8) Transportation9) Warehousing, Materials Handling and Packaging10) Global Supply Chain11) Network Design12) Relationship Management13) Performance Management14) Supply Chain Trends

Supply chain management : strategy, planning, and operation

Edition

6th.ed

ISBN/ISSN

9780133800203

Collation

xii, 516 pages : illustrations ; 26 cm

Series Title

-

Call Number

658.7 CHO s

Digital marketing excellence: planning, optimizing and integrating online mar…

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines establi…

System requirements analysis

his book gives professional systems engineers the tools to set up proper and effective analyses of the resources, schedules and parts needed to successfully undertake and complete large, complex projects. This fully revised text offers readers the methods for rationally breaking down a large project into a series of stepwise questions, enabling them to determine a schedule, establish what needs…

Product design and development

Edition

7th.ed

ISBN/ISSN

9781260043655

Collation

xvi, 432 pages : illustrations ; 24 cm

Series Title

-

Call Number

658.5752 ULR p

Occupational Health and Safety Management : a Practical Approach

Edition

3rd ed.

ISBN/ISSN

9781482231342

Collation

1 online resource (600 pages)

Series Title

-

Call Number

658.382 REE o