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Online public relations : a practical guide to developing an online strategy …
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of …
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749449681
- Collation
- -
- Series Title
- -
- Call Number
- 659.202854678 PHI o
Introduction to Materials Science for Engineers
or a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering. Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It e…
- Edition
- 9th ed.
- ISBN/ISSN
- 9780135650127
- Collation
- -
- Series Title
- -
- Call Number
- 620.11
Marketing: an introduction
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated a…
- Edition
- 15th Ed.
- ISBN/ISSN
- 9780137476459
- Collation
- xxiv, 676 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8
Communication technology update and fundamentals
For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what's in store for the future. The secret to the longevity is simple--every two years, the book is completely rewritten to ensure that it contain…
- Edition
- 16th.ed
- ISBN/ISSN
- 9781138571365
- Collation
- 1 online resource (1 volume) : illustrations
- Series Title
- -
- Call Number
- 621.382 GRA c
Principles of marketing
Principles of Marketing' helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework
- Edition
- 19th Ed.
- ISBN/ISSN
- 9781292449364
- Collation
- 768 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 KOT p
Streetwise complete publicity plans: how to create publicity that will spark …
There's nothing like publicity to generate interest in a small business. The trick is to create materials distinctive enough to build the buzz that sets your products and services apart from the competition. Award-winning publicist Sandra Beckwith goes beyond other PR primers to reveal the mechanics of writing pitch letters and publicity kits that get attention-and keep it
- Edition
- -
- ISBN/ISSN
- 1580627714
- Collation
- viii, 341 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 BEC s
Financial accounting with International Financial Reporting Standards
While there is growing interest in IFRS within the US, interest outside the US has exploded. Weygandt's fourth edition of Financial Accounting: IFRS highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest market. The highly anticipated new edition retains each of the key features (e.g. TOC, writing style, pedagogy,…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781119503408
- Collation
- xiii, 15 Chapter : col. ill. ; 28 cm.
- Series Title
- -
- Call Number
- 657 WEY f
Business and society: stakeholders, ethics, public policy
This book highlights why government regulation is sometimes required as well as new models of business-community collaboration. The authors believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business …
- Edition
- 14th ed
- ISBN/ISSN
- 9780078029479
- Collation
- xviii, 569 pages ; 26 cm
- Series Title
- -
- Call Number
- 658.408 LAW b
Financial accounting: with international financial reporting standards
Illustration of Journalizing and PostingThe Trial Balance; Limitations of a Trial Balance; Locating Errors; Currency Signs and Underlining; A Look at U.S. GAAP; 3 Adjusting the Accounts; What Was Your Profit?: Cadbury; Accrual-Basis Accounting and Adjusting Entries; Fiscal and Calendar Years; Accrual- versus Cash-Basis Accounting; Recognizing Revenues and Expenses; The Need for Adjusting Entrie…
- Edition
- -
- ISBN/ISSN
- 9781119503408
- Collation
- 1 online resource (859 pages)
- Series Title
- -
- Call Number
- 657.021 8 WEY f
Fluency with information technology: skills, concepts, & capabilities
Fluency with Information Technology: Skills, Concepts, and Capabilitiesequips readers who are already familiar with computers, the Internet, and the World Wide Web with a deeper understanding of the broad capabilities of technology. Through a project-oriented learning approach that uses examples and realistic problem-solving scenarios, Larry Snyder teaches readers to navigate information techno…
- Edition
- 6th ed
- ISBN/ISSN
- 9780133577396
- Collation
- xviii, 754 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 616.8589 SNY f
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