Identifies the essential elements of journalism and its role in our society.
Now in its third edition this leading introduction to ethnography has been thoroughly updated and substantially rewritten. It offers a systematic introduction to ethnographic principles and practice. New material covers the use of visual and virtual research methods, hypermedia software and the issue of ethical regulation. There is also a new prologue and epilogue. The authors argue that ethnog…
For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts through cases Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emph…
Jerry J. Weygandt, PhD, CPA, University of Wisconsin--Madison, Madison, Wisconsin, Paul D. Kimmel, PhD, CPA, University of Wisconsin--Milwaukee, Milwaukee, Wisconsin, Donald E. Kieso, PhD, CPA, Northern Illinois University, Dekalb, Illinois.
Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that …
Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.
A practical introduction to understanding the Financial Management of companies in today’s rapidly changing business world. This book is particularly well-suited to introductory courses in financial management, for a professional qualification and as a reference for practitioners.
Gitman’s proven learning goal system—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing readers with a roadmap to guide them through the text and supplementary tools.The thirteenth edition features new coauthor Chad Zutter of the University of Pittsburgh who brings his contemporary thinking and pedagogy to the text.
For MBA/graduate students taking a course in corporate finance. An Emphasis on Core Financial Principles to Elevate Individuals' Financial Decision Making Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance, Fourth Edition blends coverage of time-tested pri…
Broad-ranging in its coverage, this major new text introduces all the main competing theoretical approaches to the study of the state as well as key contested issues in relation to globalization, new forms of governance, the changing public/private boundary, changes in the powers and capacities of states, and the differences between advanced liberal democratic and other states.