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Found 1 from your keywords: author=Cronley, Maria L.
cover
Consumer behavior
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Kardes, Frank R.Cronley, Maria L.Cline, Thomas W. (Thomas Warren)

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and societ…

Edition
-
ISBN/ISSN
9780538745406
Collation
xx, 421 p. : ill. ; 27 cm.
Series Title
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Call Number
658.834 2 KAR c