The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business - and a need for a change in introduction to business courses and texts. This book captures the widespread significance of these developments and presents their implications on businesses today.
This book provides an introduction to the physico-chemical basis and mathematical description of notions such as distillation, crystallization, sublimation, protein denaturation, emulsions, kinetics, enzymatic activity, and rheology. It lays the foundations in explaining the texture of ice cream, the foaming of beer, and the stability of milk, correlating fundamental physico-chemical concepts s…
John A. Bower, former lecturer and Course Leader (BSc Food Studies) Queen Margaret University, Edinburgh, UK.
David R. Maidment, editor in chief.
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.
A first course in mechanics should develop a student's ability to analyze and solve problems using well-understood basic principles applied in a simple, logical manner. The emphasis of the 11th edition of Vector Mechanics continues this tradition and focuses on the correct understanding of the principles of mechanics and on their application to the solving of engineering problems. New to this e…
For introductory statics courses found in mechanical engineering, civil engineering, aeronautical engineering, and engineering mechanics departments. Better enables students to learn challenging material through effective, efficient examples and explanations.
Presents an account of British urban planning. This title demonstrates how urban planning can be understood through three categories: ideas - urban planning history as the development of theoretical approaches; policies - urban planning history as a political process; and, impacts - urban planning history as the divergence of expectation