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Statistics for Business and Economics, Global Edition
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in Business Statistics. A classic text for accuracy and statistical precision Statistics for Business and Economics enables students to conduct serious analysis of applied probl…
- Edition
- 9th ed.
- ISBN/ISSN
- 9781292315201
- Collation
- 1 online resource (799 pages)
- Series Title
- -
- Call Number
- 519.5 NEW s
Statistics for business and economics
Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple “canned” applications. This text is also at a mathematically higher level than most business statistics texts and provides readers with the knowledge they need to become stronger analysts for future managerial positions. The eighth edition of this book has bee…
- Edition
- 8th ed.
- ISBN/ISSN
- 9780132745659
- Collation
- xx, 772 p. : ill. ; 29 cm.
- Series Title
- -
- Call Number
- [MNJ-LIB-37]
Statistics for managers using Microsoft Excel
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For one-semester courses in Introduction to Business Statistics. The gold standard in learning Microsoft Excel for business statistics Statistics for Managers Using Microsoft® …
- Edition
- 9th ed.
- ISBN/ISSN
- 9780135969854
- Collation
- pages cm
- Series Title
- -
- Call Number
- 519.502 855 54 LEV s
Ratings analysis: the theory and practice of audience research
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780805854091
- Collation
- xviii, 317 p. : ill. ; 24 cm.
- Series Title
- LEA's communication series
- Call Number
- 384.544 WEB r
Mass media research: an introduction
Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In reco…
- Edition
- 4th ed
- ISBN/ISSN
- 9780429491146
- Collation
- 1 online resource
- Series Title
- Routledge communication series
- Call Number
- 302.23 RAN m
Mass media research :an introduction
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life
- Edition
- 9th. Ed
- ISBN/ISSN
- 9781439083925
- Collation
- -
- Series Title
- -
- Call Number
- 302.230 72 WIM m
Developing brands with qualitative market research
This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
- Edition
- -
- ISBN/ISSN
- 9781412903967
- Collation
- 1 online resource (xvi, 140 pages).
- Series Title
- Qualitative market research, 5.
- Call Number
- 658.827 CHA d
Qualitative research methods in public relations and marketing communications
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and crit…
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780415471176
- Collation
- xi, 397 p. ; 25 cm.
- Series Title
- -
- Call Number
- 659.207 2 DAY q
Research design: qualitative, quantitative, and mixed methods approaches
This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflectio…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781506386706
- Collation
- xxv, 275 pages ; 25 cm
- Series Title
- -
- Call Number
- 300.721 CRE r
Globalization, Culture, and Branding: How to Leverage Cultural Equity for Bui…
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation of global brands from developed and emerging economies brings diverse cultures to a consumer population that is also growing culturally diver…
- Edition
- -
- ISBN/ISSN
- 9781137331953
- Collation
- xi, 181 pages : illustrations ; 22 cm
- Series Title
- -
- Call Number
- 658.827 TOR g
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