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Found 1 from your keywords: author=Kahn, Kenneth B.
cover
The PDMA handbook of new product development
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Kahn, Kenneth B.Product Development & Management Association

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools cr…

Edition
3rd ed.
ISBN/ISSN
9781118466421
Collation
xii, 492 p. : ill. ; 25 cm.
Series Title
-
Call Number
658.575 PRO p