EXPERIENTIAL MARKETING A practical guide to interactive brand experiences

Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is…

Strategic decision making : Applying the Analytic Hierarchy Process

Strategic Decision Making provides an effective, formal methodology that provides help with decision making problems, especially strategic ones with high stakes involving human perceptions and judgements. Focusing on applying the AHP to decision-making problems, Strategic Decision Making covers problems in the realms of business, defence and governance. Using case studies drawn from years of e…

What is America?: a short history of the new world order

Edition

1st Da Capo Press ed.

ISBN/ISSN

9780786720972

Collation

368 p. ; 22 cm.

Series Title

-

Call Number

[POL-LIB-155]

Toleration: a critical introduction

Edition

-

ISBN/ISSN

9780415322898

Collation

ix, 218 p. ; 24 cm.

Series Title

Routledge contemporary political philosophy

Call Number

[POL-LIB-154]

Twenties in America: politics and history

Edition

-

ISBN/ISSN

0748620370

Collation

195 p. ; 22 cm.

Series Title

BAAS paperbacks

Call Number

[POL-LIB-153]

The nature of political theory

Edition

-

ISBN/ISSN

0199271259

Collation

ix, 354 p. ; 24 cm.

Series Title

-

Call Number

[POL-LIB-150]

The mirage of global markets: how globalizing companies can succeed as market…

Edition

-

ISBN/ISSN

013047066X

Collation

xxi, 229 p. : ill. ; 24 cm.

Series Title

-

Call Number

[POL-LIB-149]

The Korowai of Irian Jaya: their language in its cultural context

Edition

-

ISBN/ISSN

0195105516

Collation

xi, 321 p. : ill., maps ; 25 cm.

Series Title

Oxford studies in anthropological linguistics ; 9

Call Number

[POL-LIB-148]

The economic Cold War: America, Britain and East-West trade, 1948-63

Edition

-

ISBN/ISSN

0333920317

Collation

x, 239 p. ; 23 cm.

Series Title

Cold War history series

Call Number

[POL-LIB-147]

Presentation secrets: do what you never thought possible with your presentations

Edition

-

ISBN/ISSN

9781118034965

Collation

xv, 288 p. : col. ill. ; 24 cm.

Series Title

-

Call Number

[POL-LIB-146]