Statistics for Engineers and Scientists stands out for its crystal clear presentation of applied statistics. The book takes a practical approach to methods of statistical modeling and data analysis that are most often used in scientific work. This edition features a unique approach highlighted by an engaging writing style that explains difficult concepts clearly, along with the use of contempor…
Description: A top-down, layered approach to computer networking. Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors’ long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivat…
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global conte…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students
This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accounting. By presenting IFRS in light of current accounting practice, this book helps students gain pract…
Chapter 1: Standards, Competencies, and Accountability Measures Chapter 2: Establishing a Framework for Leadership Chapter 3: Theories and Approaches to School Leadership Chapter 4: Organizational Influences on Leadership Chapter 5: Enhancing Leadership Effectiveness through Communication Chapter 6: Decision-Making: Quality and Acceptance Chapter 7: Managing Conflict in Today's Schools Chapter …
Rainer & Cegielski's new edition of Introduction to Information Systems: Enabling and Transforming Business includes updated coverage, refined cases, more illustrations, and a new "Weekly Updates" resource. Its concise chapters, many cases and examples, and online quizzing provide smooth and straightforward information and provide many hands-on activities. In general, the text is more engaging,…
Accounting Theory 7e is the new edition of this widely respected accounting theory textbook. The new edition has been updated in accordance with ongoing developments the IASB Framework and reporting and disclosure requirements as a consequence of international harmonisation of accounting standards
AUTHORS Jayne Godfrey, Monash University Allan Hodgson, University of Amsterdam Scott Holmes, University of Newcastle Ann Tarca, University of Western Australia DESCRIPTION Accounting Theory 6e is the new edition of this widely respected accounting theory textbook.