DIGILIB Universitas Bakrie

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Found 1 from your keywords: author=Yuniarti Puspitasari (1...
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PENGARUH PROMOSI PENJUALAN TERHADAP LOYALITAS PENGGUNA SHOPEE
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Yuniarti Puspitasari (1161903037)

Shopee menggunakan promosi penjualan sebagai alat promosinya. Promosi penjualan yang digunakan oleh Shopee adalah voucher, diskon, cashback, dan free ongkir. Penelitian ini berfokus pada pengaruh promosi penjualan Shopee terhadap loyalitas pengguna saja. Penelitian ini menggunakan pendekatan kuantitatif eksplanatif dengan mengumpulkan data melalui metode survei. Populasi penelitian adalah pengg…

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UB/EIS-KOM/18/253
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