DIGILIB Universitas Bakrie

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Found 1 from your keywords: author=Untung Pratama Abrianto...
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PENGARUH HARGA, BRAND ASSOCIATION DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEM…
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Untung Pratama Abrianto (1111001016)

Penelitian ini bertujuan untuk mengetahui pengaruh harga, brand association, dan personal selling terhadap keputusan pemilihan Universitas Bakrie tahun akademik 2017 – 2018. Kuesioner yang digunakan dalam penelitian ini disebarkan kepada seluruh mahasiswa aktif Universitas Bakrie tahun akademik 2017 – 2018, data yang terkumpul sebanyak 118 responden, dengan teknik pengambilan sampel proport…

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UB/EIS-MNJ/18/648
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