DIGILIB Universitas Bakrie

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Found 1 from your keywords: author=Tristy Widarani Ayuning...
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The Use Of Blogger In Brand Related User Generated Content Writing (Studi Kam…
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Tristy Widarani Ayuningtyas (1101003032)

Penelitian ini merupakan penelitian untuk mengetahui penggunaan brand-related user generated content dalam kampanye PT. Perusahaan Gas Negara Tbk periode Desember 2013 – Februari 2014. PT. Perusahaan Gas Negara Tbk merupakan salah satu perusahaan BUMN yang menggunakan blogger untuk melakukan suatu penulisan mengenai PGN yang disebut sebagai brand-related user generated content untuk memperb…

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UB/EIS-ILKOM/14/020
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