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Found 1 from your keywords: author=Paul Temporal

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Advanced brand management : managing brands in a changing world

The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value

Edition: 2nd ed
ISBN/ISSN: 9780470824498
Collation: xix, 350 pages : illustrations ; 24 cm
Series Title: -
Call Number: [KOM-LIB-198]

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