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Found 1 from your keywords: author=Mediana Urfah (11519210...
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PENGARUH SPECIAL EVENT DAN SALES PROMOTION PADA BRAND AWARENESS SEMEN SCG
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Mediana Urfah (1151921002)

Penelitian ini bertujuan untuk mengetahui pengaruh special event dan sales promotion pada brand awareness semen SCG. Dimensi yang di ukur untuk variabel Special Event (X1) yaitu attention (personal liking) towards the event dan fit of the sponsored events and event involvement. Dimensi yang di ukur untuk variabel Sales Promotion (X2) yaitu monetary promotion dan non monetary promotion. Sementar…

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UB/EIS-MNJ/17/622