DIGILIB Universitas Bakrie

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Found 1 from your keywords: author=Mahadi (1071001070)
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PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMILIHAN UNIVERSITAS YANG …
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Mahadi (1071001070)

Penelitian ini bertujuan untuk menguji pengaruh citra merek dan biaya kuliah terhadap keputusan pemilihan Universitas yang didirikan oleh korporasi. Teori yang digunakan dalam penelitian ini adalah teori mengenai merek, citra merek, jasa, harga, universitas sebagai penyedia jasa. Jenis penelitian ini adalah penelitian kausal dimana sampel yang digunakan dalam penelitian ini berjumlah 100 respon…

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UB/EIS-MNJ/15/417
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