Multivariate Data Analysis is an applications-oriented introduction to multivariate analysis for the non-statistician. The seventh edition incorporates pivotal advances in technology that will assist students in gaining a firm understanding of statistical and managerial principles so as to develop a "comfort zone" not only for the statistical, but also the practical issues involved
MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoin…