DIGILIB Universitas Bakrie

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Found 1 from your keywords: author=Garlanda Bellamy Mazali...
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PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP WORD OF MOUTH (STUD…
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Garlanda Bellamy Mazalio (1121001031)

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan pelanggan terhadap word of mouth pada UBER Mobil di Jakarta. Variabel kualitas layanan menggunakan model khusus jasa transportasi P-TRANSQUAL yang memiliki 4 indikator yaitu kenyamanan, keberwujudan, faktor personal, dan kehandalan. Variabel kepuasan pelanggan 3 dimensi yaitu puas, keputusan yang tepat, dan pengala…

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UB/EIS-MNJ/16/534
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