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Found 1 from your keywords: author=Dheeraj Sharma
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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultur…
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Dheeraj Sharma

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedi…

Edition
-
ISBN/ISSN
9783319186962
Collation
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Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Call Number
[PRO-MNJ-004]