THE ROLE OF SOCIAL MEDIA IN INDONESIA'S 2014 PRESIDENTIAL ELECTION CAMPAIGN

This paper examines the unique role and the dynamics of social media in Indonesia’s 2014 presidential election. Social media became an important media in the election, because it allows candidates and voters to engage with one and another. Both candidates, Prabowo – Hatta Rajasa and Jokowi – Jusuf Kalla used and optimize social media as one of their main campaign tools. This change in pol…