Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 1 from your keywords: author="Mediana Urfah (1151921...
cover
PENGARUH SPECIAL EVENT DAN SALES PROMOTION PADA BRAND AWARENESS SEMEN SCG
Comment Share
Mediana Urfah (1151921002)

Penelitian ini bertujuan untuk mengetahui pengaruh special event dan sales promotion pada brand awareness semen SCG. Dimensi yang di ukur untuk variabel Special Event (X1) yaitu attention (personal liking) towards the event dan fit of the sponsored events and event involvement. Dimensi yang di ukur untuk variabel Sales Promotion (X2) yaitu monetary promotion dan non monetary promotion. Sementar…

Edition
-
ISBN/ISSN
-
Collation
-
Series Title
-
Call Number
UB/EIS-MNJ/17/622