DIGILIB Universitas Bakrie

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Found 1 from your keywords: author="Adityanata Nugraha Has...
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PENGARUH E-QUALITY TERHADAP E-LOYALTY DENGAN E-TRUST SEBAGAI VARIABEL ANTARA …
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Adityanata Nugraha Hasudungan (1111001020)

Penelitian ini bertujuan untuk menganalisis pengaruh e-quality terhadap e-loyalty dengan e-trust sebagai variabel antara. Sampel yang digunakan dalam penelitian ini adalah konsumen yang berbelanja online sebanyak dua kali dalam kurun waktu setahun yang lalu di perusahaan e-commerce B2C. Jumlah sampel adalah 200 orang yang diambil melalui teknik purposive sampling. Metode analisis yang digunakan…

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UB/EIS-MNJ/ 15/487
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