DIGILIB Universitas Bakrie

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Found 1 from your keywords: subject="country of origin"
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ANALISIS NILAI CITRA NEGARA ASAL MEREK TRIUMPH MOTORCYCLES DALAM PROSES KEPUT…
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MelidaRostika (1111003057)

Dalam mempertahankan eksistensi dan memperluas daerah pemasaran, sebuah merek akan melakukan upaya pemasaran internasional, terkadang dalam upaya tersebut, beberapa brand memiliki nilai tambah yang didukung oleh keunggulan negara asalnya. Penelitian ini bertujuan untuk menganalisis peran dari nilai Country of Origin atau negara asal yang dimiliki oleh Triumph Motorcycles dalam upaya pembentukan…

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UB/EIS-KOM/15/072
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