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Ratings analysis: the theory and practice of audience research
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition…
- Edition
- 3rd ed.
- ISBN/ISSN
- 9780805854091
- Collation
- xviii, 317 p. : ill. ; 24 cm.
- Series Title
- LEA's communication series
- Call Number
- 384.544 WEB r
Textual poachers: television fans & participatory culture
"Get a life" William Shatner told Star Trek fans. Yet, as Textual Poachers argues, fans already have a "life," a complex subculture which draws its resources from commercial culture while also reworking them to serve alternative interests. Rejecting stereotypes of fans as cultural dupes, social misfits, and mindless consumers, Jenkins represents media fans as active producers and skilled manip…
- Edition
- -
- ISBN/ISSN
- 0415905710
- Collation
- viii, 343 p. : ill. ; 24 cm.
- Series Title
- Studies in culture and communication
- Call Number
- [KOM-LIB-105]
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