Marketing 6.0: The Future is Immersive

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in…

Marketing 5.0: Technology for Humanity

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technologica…

Life 3.0: being human in the age of artificial intelligence

What jobs should be automated? How should our legal systems handle autonomous systems? How likely is the emergence of suprahuman intelligence? A.I. is the future of science, technology, and business--and there is no person better qualified or situated to explore that future than Max Tegmark. What has A.I. brought us? Where will it lead us? The story of A.I. is the story of intelligence--of life…

Ethics in information technology: a practical guide

This reference text introduces concepts of computer and Internet crime, ethics in information technology, and privacy techniques. It comprehensively covers important topics including ethical consideration in decision making, security attacks, identification of theft, strategies for consumer profiling, types of intellectual property rights, issues related to intellectual property, process and…

Ethics for the information age

Ethics for the Information Age is suitable for college students at all levels. The only prerequisite is some experience using computers and the Internet. The book is appropriate for a stand-alone "computers and society" or "computer ethics" course offered by a computer science, business, or philosophy department. It can also be used as a supplemental textbook in a technical course that devotes …

The ethics of information

Luciano Floridi develops the first ethical framework for dealing with the new challenges posed by Information and Communication Technologies (ICTs). He establishes the conceptual foundations of Information Ethics by exploring important metatheoretical and introductory issues, and answering theoretical questions of great philosophical interest

People, states & fear: an agenda for international security studies in the po…

This widely acclaimed book examines how states and societies pursue freedom from threat in an environment in which competitive relations are inescapable across the political, economic, military, societal and environmental landscapes. Throughout, attention is placed on the interplay of threats and vulnerabilities, the policy consequences of overemphasising one or the other, and the existence of …

Spreadable media: creating value and meaning in a networked culture

This book maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts "stickiness" - aggregating attention in centralized places - with "spreadability" - dispersing content widely through both formal and informal networks, some…

Perspektif Global Ilmu Dan Teknologi Pangan (Jilid 1)

Edition

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ISBN/ISSN

9786232562202

Collation

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Series Title

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Call Number

664

Perspektif Global Ilmu Dan Teknologi Pangan (Jilid 2)

Edition

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ISBN/ISSN

9786232562219

Collation

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Series Title

-

Call Number

664