"This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy - including licensing strategy - are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business o…
"The Business of Projects breaks new ground by showing how leading businesses create and implement projects to drive strategy and innovation. Projects are used to coordinate activities with customers and suppliers and ensure that organisations become more dynamic and adaptable. This book extends the resource-based view of the firm to focus on the business lessons learned from the design and pro…
The bursting of the 'dotcom bubble' and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strategy. This volume reviews the lessons to be learnt from these events, and proposes that, as a result, strategy in the twenty-first century will have to develop along new lines. Comprising a series of outstanding contributions by experts in the field, the coll…