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The Brand Called You: The Ultimate Brand-Building and Business Development Ha…
"Create a personal brand that tells customers how you're different from your competition and builds your relationship with them daily...With action plans, insights and case studies, The Brand Called You is your guidebook to attracting the best customers,growing your business, and making more money than ever."
- Edition
- -
- ISBN/ISSN
- 9780967450650
- Collation
- xi, 278 p. ; 23 cm
- Series Title
- -
- Call Number
- 658.827 MON b
Negotiation Techniques (That Really Work!)
Sales is all about negotiation. And every day, salespeople leave money on the table. They just don't have the skills to get what they want. Now Stephan Schiffman, drawing on years of experience, shows you how to nail the sale, hit quotas, and boost the bottom line. Schiffman-style negotiation is all about getting the best deal. And he outlines specific techniques to get there. Things can be to…
- Edition
- -
- ISBN/ISSN
- 9781598698275
- Collation
- x, 147 hal. ; 23 cm
- Series Title
- -
- Call Number
- 658.4 SCH n
Digital transformation: survive and thrive in an era of mass extinction
by Thomas M. Siebel.
- Edition
- -
- ISBN/ISSN
- 9780795352645
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 303.48 SIE d
Designing for growth: a design thinking tool kit for managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightfor…
- Edition
- -
- ISBN/ISSN
- 9780231158381
- Collation
- xiii, 227 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4063 LIE d
Designing for growth: a design thinking tool kit for managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightfor…
- Edition
- -
- ISBN/ISSN
- 9780231158381
- Collation
- xiii, 227 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4063 LIE d
Effectual entrepreneurship
When you start a new venture - for-profit or not, individually or within existing organisations - you are not only trying to make a good living, you are engaged in expanding the horizon of valuable new economic opportunities. This book offers you expert principles to help you do that start to finish.
- Edition
- 2nd ed
- ISBN/ISSN
- 9781138923782
- Collation
- xii, 312 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.11 REA e
Entrepreneurship
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand w…
- Edition
- 10th ed
- ISBN/ISSN
- 9780078112843
- Collation
- xxi, 580 pages ; 27 cm
- Series Title
- -
- Call Number
- [AKT-LIB-64]
Lift: becoming a positive force in any situation
Ryan W. Quinn and Robert E. Quinn.
- Edition
- 1st ed.
- ISBN/ISSN
- 9781576754443
- Collation
- 256 p. : ill. ; 25 cm.
- Series Title
- BK business book
- Call Number
- [SIF-LIB-92]
The business start-up kit
An indispensable how-to guide from the small business columnist for USAToday.com. Hundreds of thousands of people start their own businesses every year, and untold more dream about the possibility of becoming their own bosses. While entrepreneurship has its many potential rewards, it also carries unique challenges. Steven D. Strauss, one of the nation’s foremost authorities on small busin…
- Edition
- -
- ISBN/ISSN
- 0793160278
- Collation
- x, 275 p. ; 23 cm.
- Series Title
- -
- Call Number
- [SIF-LIB-85]
The art of the strategist: 10 essential principles for leading your company t…
"The Art of the Strategist" shows clearly how superior strategy trumps other factors in almost every competitive arena. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for "The Art of the Strategist", presents the timeless lessons of: Commitment to objectives; Seizing and maintaining initiative; Economizat…
- Edition
- -
- ISBN/ISSN
- 081440782X
- Collation
- xiii, 239 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- [POL-LIB-437]
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