DIGILIB Universitas Bakrie

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Found 1 from your keywords: subject="Strategic Experientia...
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PENGARUH STRATEGIC EXPERIENTIAL MARKETING TERHADAP CUSTOMER
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Muhammad Fikri (1081001162)

Tujuan dari penelitian ini adalah untuk meneliti pengaruh dari Experiential Marketing terhadap Customer’s Brand Loyalty dengan menggunakan studi kasus dari Starbucks Pondok Indah Mall 1, Jakarta. Konsep dari Experiential Marketing (Strategic Experiential Modules dan Experince Providers) dan Customer’s Brand Loyalty diambil dari berbagai macam sumber. Data primer dan data sekunder dikumpulka…

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UB/EIS-MNJ/15/421
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