The Sixth Edition of Robert K. Yin's bestseller provides a complete portal to the world of case study research. Offering comprehensive coverage of the design and use of the case study method in addition to an integration of applications, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. The integration of applications will enable u…
The complete guide for how to design and conduct theory-testing and other case studies.Case Study Methodology in Business Research sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. It clarifies the differences between practice-oriented and theory-oriented research and…
1. Introduction2. Designing Qualitative Research3. Ethical Issues4. A Dramaturgical Look at Interviewing5. Focus Group Interviewing6. Ethnographic Field Strategies7. Action Research8. Unobtrusive Measures in Research9. Social Historical Research and Oral Traditions10. Case Studies11. An Introduction to Content Analysis12. Writing Research Papers: Sorting the Noodles from the Soup
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations
Case Study Methodology in Business Research sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. It clarifies the differences between practice-oriented and theory-oriented research and, within the latter category, between theory-testing and theory-building. It describes …