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Found 1 from your keywords: subject="Radio programs"
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Ratings analysis: the theory and practice of audience research
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Webster, James G.Phalen, Patricia F.Lichty, Lawrence Wilson.

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition…

Edition
3rd ed.
ISBN/ISSN
9780805854091
Collation
xviii, 317 p. : ill. ; 24 cm.
Series Title
LEA's communication series
Call Number
384.544 WEB r