There's nothing like publicity to generate interest in a small business. The trick is to create materials distinctive enough to build the buzz that sets your products and services apart from the competition. Award-winning publicist Sandra Beckwith goes beyond other PR primers to reveal the mechanics of writing pitch letters and publicity kits that get attention-and keep it
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns
Pendidikan merupakan hal yang sangat penting bagi masyarakat Indonesia dan harus dikembangkan dari masa ke masa demi keberlangsungan hidup suatu bangsa. Setiap institusi pendidikan dituntut untuk senantiasa meningkatkan pelayanan pendidikan mereka. Banyak hal yang dapat dilakukan untuk menunjang kegiatan peningkatan pelayanan pendidikan sebuah institusi, salah satunya yaitu dengan melakukan kom…