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Found 4 from your keywords: subject="Public relations."
cover
Digital PR
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Whatmough, Danny

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that prev…

Edition
-
ISBN/ISSN
9781787566194
Collation
xiv, 172 pages ; 21 cm
Series Title
-
Call Number
659.2 WHA d
cover
The Practice of public relations
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Fraser P Seitel

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a c…

Edition
13th ed
ISBN/ISSN
9781292160054
Collation
xxiii, 534 pages : illustrations (some color) ; 26
Series Title
-
Call Number
659.2 SEI p
cover
Basics of nonprofit publicity : winning strategies for news releases, press c…
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Stevenson, Scott C.

Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.

Edition
-
ISBN/ISSN
9781118703977
Collation
1 online resource (44 pages)
Series Title
-
Call Number
658.048 STE b
cover
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobi…
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David Meerman Scott

David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requi…

Edition
-
ISBN/ISSN
9781118119648
Collation
xxxii, 366 pages : illustrations ; 23 cm
Series Title
-
Call Number
658.872 SCO n