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Strategic brand management
Author(s)
: Chernev, Alexander, -
Edition
: 2nd ed
Record Detail
Balanced brand: how to balance the stakeholder forces that can make or break your business
Author(s)
: Foley, John - Kendrick, Julie. -
Edition
: 1st ed.
Record Detail
Shiny objects marketing: using simple human instincts to make your brand irresistible
Author(s)
: LaBonte, David A. -
Edition
:
Record Detail
New food product development: from concept to marketplace
Author(s)
: Fuller, Gordon W. -
Edition
: 3rd ed.
Record Detail
