In this accessible and groundbreaking look at the science of prejudice, Banaji and Greenwald show that prejudice and unconscious biases toward others are a fundamental part of the human psyche. Mindbugs -- Shades of truth -- Into the blindspot -- 'Not that there's anything wrong with that!' -- Homo categoricus -- The stealth of stereotypes -- Us and them -- Outsmarting the machine
Stereotyping is one of the most important issues in social psychology, but relatively little is known about how and why stereotypes form. This book explores the process of stereotype formation; the way people develop impressions and view social groups. Conventional approaches to stereotyping assume that stereotypes are based on erroneous and distorted processes, but the authors of this unique s…