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Developing brands with qualitative market research
This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
- Edition
- -
- ISBN/ISSN
- 9781412903967
- Collation
- 1 online resource (xvi, 140 pages).
- Series Title
- Qualitative market research, 5.
- Call Number
- 658.827 CHA d
Rapid sensory profiling techniques and related methods: applications in new p…
Rapid sensory profiling techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods.
- Edition
- -
- ISBN/ISSN
- 9781782422488
- Collation
- pages cm
- Series Title
- Woodhead publishing series in food science, technology and nutrition ; no. 274
- Call Number
- [ITP-LIB-541]
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